編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | case study( 2011 ) |
2 | 9-308-058 | Wanxiang Group: A Chinese Company''s Global Strategy | McFarlan, F. Warren;Abrami, Regina;Kirby, William C.;Manty, Tracy Yuen;Wong, Keith Chi-ho | General management | case study( 2011 ) |
3 | 9-709-456 | Alibaba''s Taobao (A) | Oberholzer-Gee, Felix;Wulf, Julie M. | Other | case study( 2011 ) |